Wiggle Hellfire Corner

Distance: 80.8 miles. Elevation: 4646 ft.

What was I thinking? Looking at this route beforehand, I was confident that I could easily achieve the 15.5 mph average required for a Gold time. After all, I got 16.2 on my last one. I think it was the lack of any really tough climbs that lulled me into a false sense of security, but now when I look at the elevation graph it’s easy to see that it never lets up – you’re either going up or down; there are no flat sections.

We were really lucky with the weather. It was glorious sunshine for the whole ride, in stark contrast to heavy rain the day before, the rain only having let up a few hours before the event. So the road conditions were bad, to say the least. More about that later. The temperature ranged from 5°C at the start, to 9°C at the finish, but felt much colder because of a cold westerly breeze.  The event started from the show-ground at Detling, and the car park was like a mud bath. Registration was painless, and soon I was in the queue with other riders waiting for the ‘off’. The first three miles of this sportive were down a single-track path that was covered in debris and potholes; we had been asked to keep to single-file for this bit, so we all made our way along it fairly cautiously. This was frustrating, as I like to get straight down to business right from the start. Also the inactive rolling down the hill resulted in frozen hands!

The required average speed for gold was 15.5 mph, so I had a target of 16 mph in mind, just to be on the safe side. By the time 24 miles had been covered, my average was 16.6 mph, so it was looking OK at that point. I decided not to stop at the first feed station at 27 miles – I still had plenty of juice and energy bars on me.


By the halfway point at 43 miles my average had dropped to 16.1. It was on a downward trend and no matter how much effort I put in I wasn’t able to recover it! The second feed station was at 55 miles at which point the terrain was getting distinctly ‘lumpy’. I stopped for a water top-up and a piece of flapjack which I scoffed as I rode away. My average was now 15.7 and any hopes of Gold were fading away. Indeed, at this rate, I would struggle to hang on to Silver! The problem was the road conditions. They were so bad that there was no way to gain from the descents because it would have been too risky to go fast. In all the sportives I’ve done, never have I seen so many riders at the edge of the road fixing punctures! We also went through 4 or 5 totally flooded sections of road. And we had the wind in our faces for the second half. All this conspired against a good average.

The last 5 miles or so were a long slow trudge up to to the top of Detling Hill. By this time I’d had enough and the road seemed to go on forever! Eventually I saw the Wiggle flag indicating the end. “Thank f*ck for that” I said, under my breath. “My thoughts exactly” said the equally weary rider next to me! My average in the end was 15 mph, enough for Silver.

The next time I see an event that’s categorised as 5/5 for difficulty, I’ll take more heed. I found this one really tough-going.

A couple of things have transpired post-event:

  • During the ride, my Garmin reported that I was off-course and yet I was following all the signs and so too were the other riders. I just assumed that my Garmin had screwed up. But when I came to look at the data later, I saw that we hadn’t followed the previously published route, so Wiggle must have changed it at the last minute. It was originally supposed to be 86 miles, but we only ended up doing 81! I’ve never known that happen before.
  • Although the road conditions were bad, they were no worse really than I had been expecting, as I cycle on lanes like this quite a bit. Reading comments after the event on a cycling forum, however, revealed that some riders were so disgusted with the conditions that they cut their ride short by switching from the Epic (81 miles) to the Standard (52). They also reported multiple punctures and declared that they would never do this event again! Indeed, after the event, a friend of mine announced that he’d had 5 punctures! That would have totally destroyed any semblance of a sense of humour I may still have had left, had I suffered the same fate! I feel I have been very lucky. I’m sure that there was some spectacular scenery along this route, but my eyes were fixed squarely on the road ahead trying to dodge the debris and potholes! It looks like the event lived up to its name: Hellfire Corner!

Ride notes:

750ml + 610ml bidons were enough for 80 miles
Obviously that was under cold conditions. Although I topped-up water at 55 miles, I never used any of it! I was OK, hydration-wise, post event.

Gear (was warm enough)

  • DHB roubaix biblongs
  • DHB roubaix jacket
  • Blue merino base-layer
  • Skull cap
  • Neck warmer
  • Shoe covers

Shimano Di2 woes
On this ride my Di2 developed an issue whereby it would jump out of first gear, into second, which is not what you need when you are climbing a steep gradient. I seemed to be able to keep it in first by repeatedly operating the lever. I think it just needs re-calibrating.


  • 2 bidons
  • 1 , while waiting at start
  • 1 , at feed station
  • 1
  • 3
Somewhere under there is a Colnago bottom bracket
Somewhere under there is a Campag wheel hub
High5 Zero Sports
PowerBar ride
High5 IsoGel
High5 EnergyGel

4 Replies to “Wiggle Hellfire Corner”

  1. Hi Vince,
    nice write up!
    living on Sheppey i couldn’t believe Wiggle had put on an event on my door step.
    myself and 3 others booked up early and prayed for good weather, in hindsight we should have prayed for good weather the day before as it didn’t stop raining until late hours of sunday. The storm the previous week had littered the course in debris too.
    checking the route i wasn’t sure on some of the roads? and was surprised to find several of the local big hills were not part of the route? (hollingbourne and boxley)
    due to the weather and my buddy riding on his steel winter bike i decided to ride on my MTB and fitted some slick tyres and mud guards, what a good idea that was! my Viner would have been screwed!
    the decent from detling was like a tractor lane, and passing 10+ riders with punctures was not looking good.
    the route was ok, but some lovely smooth roads and scenery were sadly missed?
    at one point we came across a farmer in his 4×4 blocking the road while he closed a gate and was yelling for us to “f*cking go back” ???
    a young rider and his dad were just infront of me, who i felt so sorry for! he’s trying to encourage his boy into cycling and yet this rude intimidating bloke was screaming at him to go back. idiot.
    after stopping for hot soup (my mate carried in his pannier) at doddington it was my turn to puncture.
    then on in was further dodging potholes and mud, until the soul destroying climb upto the finish, where i wish id left the off road tyres on!
    all in 52 miles in 3:22 avg 15.5mph (strava)
    official time 3:41:54 so a silver time. happy with that on a 14kg MTB
    hopefully wiggle will take on peoples comments for next year, change the route and make the kent sportive truly amazing.

    1. Hi Nathan,

      Thanks for your report. And well-done for that time on a MTB! Looks like you picked the right bike, but maybe the wrong tyres. “Soul-destroying” is a very apt description of those last 4 miles! Although a friend of mine who suffered five punctures described the whole event as “character-building”! The more comments I read, the more I realise how bloody lucky I was not to puncture, even though I was often travelling at speed straight through those large piles of debris that accumulate in the centre of the road. And I had racing tyres on!

      That farmer sounds like a total jerk!

      Good luck on the next one!

  2. Completed standard yesterday and was my first sportive. Whilst I enjoyed the challenge of the climbs the roads were very bad with debris and potholes and had 4 punctures. (the riders in the car parked next to me said they had five punctures between them and decided to complete the standard course instead of epic mid-race because of the condition of roads. I think they definitely need to re-consider the route as there are much better conditions over towards gravesend/all hallows.

    1. Hi Gary, thanks for your comments. There seems to be a general consensus of opinion about this sportive. I guess we should all feedback to the organisers about this. In case anyone wants to, the details are http://www.ukcyclingevents.co.uk/contact/.
      I’m sorry to hear about your punctures. I’m beginning to feel a bit guilty about getting away scot-free! If there’s anyone out there who didn’t puncture, please comment! I’m starting to feel left out!

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